I’m a full stack marketer with a focus in acquisition/growth. I’ve worked in a bunch of different industries: media, travel, ecommerce, membership organizations, finance, real estate and entertainment.
My focus is typically setting up systems to run profitable marketing on a CAC/LTV basis, both via paid and organic. In the mix is paid social, programmatic, native ads, search (both paid and organic), podcast, radio, TV, partnerships, distribution deals, PR, content, video and app install. I can start with a blank slate, working with in-house or outside teams to set up landing pages, ad creative, reporting tools, etc. or I can work on assets and tools already in place. In addition to acquisition I’ve built out engagement/retention platforms, CDPs, tools and teams.
I’ve worked with both low and high LTV companies, and B2C, B2B and B2B2C. I’ve helped evaluate existing talent and recruit/hire new talent for marketing teams. And I’ve worked across international markets including Europe and Asia. And I’m not a web designer, but do I like making sketches of ad creatives and landing pages.
My personal bio:
Undergrad: Wesleyan University. Grad: Columbia University Graduate School of Business and London Business School. From Austin, TX. Currently living in New York City and the Berkshires with my wife, two kids and our labradoodle.